As I said, this wasn't a huge surprise. The idea of CEO Dyer always bouncing back fast now is suspect after a second straight bad quarter. Q1 was mainly weather, this time they had some errors, especially at WHBM, where they had their first decline in comparable sales in over four years. Boston Proper remains pretty disappointing but the recently opened stores are doing well according to the company. One positive is that August is off to a good start. Traffic remains challenging, but conversion to sales is "at an all-time high".
Beneath 15, the support is 13.50 - this would be extremely cheap in my view.
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